AD Communications
26 Case Studies
A AD Communications Case Study
Fujifilm Graphic Systems EMEA, a provider of wide format Acuity presses, engaged AD Communications to maximize its impact at the FESPA 2022 exhibition. The challenge was to effectively promote its new product range and strategy to the most influential media, prospective customers, and stakeholders in the sector.
AD Communications implemented a comprehensive solution that included developing a detailed Q&A and core messaging document, drafting press releases and thought leadership articles, and conducting proactive media outreach. This effort secured strong attendance at Fujifilm's press conference and one-to-one interviews. The results for Fujifilm included very high visitor numbers to its stand, extensive media coverage, and multiple strong sales leads, making the exhibition a huge success.