Case Study: FESPA turns exhibition print waste into measurable social impact with AD Communications

FESPA turns exhibition print into £40,000 in donations with AD Communications

FESPA, a global print expo organizer, faced the challenge of reducing waste from exhibition printing while creating a positive social impact. They engaged their long-term communications partner, AD Communications, to develop a strategic narrative and launch a new charitable initiative called the FESPA Foundation under the 'Print For Good' slogan.

AD Communications provided pro bono PR support, web content, and social media activation to launch the Foundation and drive engagement. The solution included a press event, a continuous flow of content showcasing milestones, and targeted social media management. As a result, AD Communications helped the FESPA Foundation secure £40,000 in donations, achieve over 200 media pieces of coverage in 22 countries, and transform six schools across South Africa and Brazil.

FESPA