Case Study: Canon Europe achieves a high-quality virtual event with AD Communications

Canon Europe produces 40+ videos in 2 weeks with AD Communications

Canon Europe faced the challenge of pivoting its annual customer event to a virtual format during the pandemic, requiring high-quality professional video content to replace typical low-quality webinar productions. They partnered with AD Communications for comprehensive video production and event content services to execute their "Make It" event.

AD Communications managed the entire content lifecycle, including mapping, scripting, directing a week-long shoot, and overseeing rapid editing to meet tight deadlines. The vendor produced over 40 high-quality videos, with the majority completed within two weeks, and also delivered speaker research and a post-event magazine. This solution enabled Canon Europe to host a professional, uncompromising virtual event experience for its customers.

Canon Europe