Case Study: Brightly Software extends event content reach with AD Communications

Brightly Software extends conference content with AD Communications using a 12-page A5 brochure

Brightly Software faced the challenge of maximizing the value of the video content captured during their annual customer conference. They needed a strategy to engage three distinct audiences: conference attendees, those who could not attend, and new prospects. They partnered with AD Communications to develop a plan for extending this event content.

AD Communications created a 12-page A5 post-event brochure featuring abridged content and QR codes linking to the full videos on YouTube. This versatile asset was used both as a printed piece on their exhibition stand and as a digital download from an HTML email. The solution effectively repurposed their content across multiple channels to reach their target audiences. The Senior Marketing Manager at Brightly Software stated she completely trusts AD Communications for their expertise in delivering messages in the best way for the audience.

Brightly Software