Case Study: Brett Martin achieves year-on-year social engagement growth with AD Communications

Brett Martin drives year-on-year engagement growth with AD Communications

Brett Martin, a manufacturer of plastic sheet products, faced the common challenge of treating social media as an afterthought with little strategic planning. They partnered with AD Communications to implement a robust, well-planned social media program to better engage customers and prospects, primarily on LinkedIn.

AD Communications developed an annual social media schedule that was carefully planned alongside Brett Martin's marketing team. The solution included highlighting key products, communicating sustainability initiatives, and supplementing the organic program with highly targeted paid LinkedIn campaigns. This strategic approach delivered consistent year-on-year growth in follower numbers, engagements, and website visits for the customer.

Brett Martin