Case Study: Mutual of Omaha elevates customer engagement with Acxiom's customer intelligence solution

Mutual of Omaha launches custom customer intelligence solution in a tight turnaround with Acxiom

Mutual of Omaha, a Fortune 500 insurance company, sought to quickly modernize its marketing technology stack to enrich customer journeys and streamline operations. To achieve this with minimal downtime, they turned to vendor Acxiom for a custom-built Customer Intelligence Solution (CIS).

Acxiom implemented a robust CIS that included large-scale data migration, the Acxiom Real ID solution for enhanced customer understanding, and seamless Adobe integration on AWS. This solution provided Mutual of Omaha with improved data integrity, security, and the ability to execute personalized, multi-channel marketing campaigns. The project was completed amid a tight turnaround without interrupting the customer experience, setting a new precedent for data-driven, personalized interactions in the insurance industry.

Mutual of Omaha