Case Study: a major auto manufacturer drives increased conversions and loyalty with Acxiom Real Identity

Auto Manufacturer boosts conversions by $50 million with Acxiom

An automotive manufacturer faced a challenge with data fragmentation across its offline and digital touchpoints, which prevented a seamless customer experience. To address this, the company partnered with Acxiom and utilized its Real Identity™ solution.

Acxiom expanded the auto manufacturer's identity solution by implementing a first-party digital identity graph. This created a unified identity orchestration layer that connected disparate customer data, enabling a single customer view. The results were significant, including $50 million in increased conversions, $20 million in savings from a reduced churn rate, and $15 million in reduced media waste for the automotive manufacturer.