ACW
15 Case Studies
Case Study: Royal College of Nursing raises awareness of NHS glove environmental costs with ACW animated video
A ACW Case Study
Royal College of Nursing explains the lifecycle of 1.7 billion NHS gloves with ACW
The Royal College of Nursing sought to raise awareness among its members about the significant manufacturing and environmental costs associated with the NHS's use of nitrile exam gloves. For Glove Awareness Day, they tasked vendor ACW with creating an engaging animated video to illustrate this complex journey and its impact.
ACW produced a colourful and engaging animated video that told the story of a glove's lifecycle. They handled the entire process, including scriptwriting, illustration, and animation, to create a seamless narrative that revealed the surprisingly complex journey from crude oil extraction to delivery at an NHS hospital. The video successfully highlighted the scale of the issue for the Royal College of Nursing, including the fact that the NHS uses approximately 1.7 billion gloves annually at a cost of around £48 million.
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