ACW
15 Case Studies
Case Study: Medicines Patent Pool boosts digital engagement with ACW's web, SEO and social optimisation
A ACW Case Study
Medicines Patent Pool boosts digital engagement with ACW’s $10,000 Google Ad Grant
The Medicines Patent Pool (MPP), a UN-backed organisation, needed to dramatically increase engagement across its digital channels to publicize its initiatives and support fundraising. To meet this challenge, they partnered with ACW for online optimisation services, including the management of a Google Ad Grant.
ACW implemented a comprehensive solution that included setting up and managing the Google Ad Grant, optimising the MPP website for SEO, and running a targeted LinkedIn campaign. This work resulted in a significant measurable impact, generating thousands of event values and driving a substantial increase in website user sessions over a 12-month period.
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