Case Study: Unilever reduces customer acquisition costs by 85% with Acuvate’s chatbot for Baby Dove

Unilever cuts customer acquisition costs by 85% with Acuvate

The customer, Unilever's Baby Dove brand, faced the challenge of building lasting relationships with first-time parents in a crowded market while keeping customer acquisition costs low. To address this, the vendor Acuvate implemented a chatbot solution using its BotCore platform to serve as a digital partner for these parents.

Acuvate built a chatbot integrated with Baby Dove's Facebook Messenger to create the Real Moms Village community. The solution provided hyper-personalized content and product recommendations, proactively engaged users, and offered a rewards program. This resulted in a community of over 100,000 parents and reduced Baby Dove's customer acquisition cost by 85%. The chatbot also won several industry awards for its innovation.

Unilever