Case Study: TH true Milk achieves real-time distribution visibility and world-class salesforce execution with Acumatica

Vietnam's leading fresh milk producer transforms distribution management system with Acumatica

TH Milk, a leading fresh milk producer in Vietnam with about 30% domestic market share, faced a distribution challenge: its 1,000 mobile salespersons collected paper orders each day from 180 distributors, causing slow, decentralized data entry, poor market visibility, and weak salesforce compliance that made it hard to track competitor activity, promotions, and on-the-ground performance.

TH Milk deployed Acumatica Cloud ERP with DMSpro’s AiM mobile app on tablets (integrated with its SAP system) and hosted a single database on a private cloud. Rolled out to all 180 distributors and 1,000 sales reps, the solution enabled real-time order entry, instant promotion updates, route tracking, and centralized reporting—transforming sales execution, streamlining distributor communication, improving control over the mobile force, and delivering real-time market visibility that drove better production planning and inventory optimization.

TH true Milk

Hien Huynh Phu

IT Manager