Case Study: Target Enterprises achieves dramatic time savings — reducing check reconciliation from 35 hours to 2 hours with Acumatica

Strategic media placement company discovers dramatic time savings by switching to Acumatica

Target Enterprises, a Los Angeles–based strategic media placement firm with about 20 employees that manages advertising campaigns nationwide, struggled with a dated Microsoft Dynamics SL system after 19 years. Disorganized vendor IDs, disconnected accounting modules, and lengthy reconciliation and remote-access processes made routine financial tasks time-consuming and error-prone during high-volume political and corporate campaign seasons.

In 2014 Target upgraded to Acumatica’s Financial Management Suite (hosted on-premises), gaining web-based 24/7 access, connected accounting components, and an intuitive vendor lookup plus a converted custom “buying” application. The change cut a 35-hour check-reconciliation process to two hours, streamlined financial management for hundreds of millions in media buys, and freed staff to focus on revenue-generating work.

Target Enterprises

Sheila Lavin

Controller