Case Study: Firewire Surfboards achieves real-time visibility and scalable growth with Acumatica

Eco-friendly Firewire Surfboards Shreds, Scales with Acumatica ERP

Firewire Surfboards, an eco-friendly surfboard designer and manufacturer based in Carlsbad, CA with distribution in Australia and Europe and production in Thailand, was rapidly outgrowing a decade-old Greentree ERP. The legacy system served as a basic database only, leaving finance without visibility into overseas entities and weekly production, forcing manual Excel-based reporting and causing latency and crash issues for remote users.

Firewire implemented Acumatica Manufacturing Edition—a cloud, open-platform ERP with unlimited user pricing and integrations to Brandscope and Verifier—unifying five operating entities. The result was real-time visibility across operations, automated reporting that saved hours of manual work, avoided costly on-prem server upgrades and license increases, and improved sales and inventory management for scalable growth.

Firewire Surfboards

Franklin Shiraki

Financial Controller