Case Study: PostcardMania achieves a projected $600,000 EBITDA increase with Acumatica

Direct mail marketing company projects $600,000 profitability increase from implementing Acumatica

PostcardMania is a Clearwater, FL-based marketing services company founded in 1998 that delivers direct mail, email, social media and web services to roughly 12,000 active customers and generates about $20M in annual revenue. As the business grew, its QuickBooks-based accounting and homegrown CRM couldn’t keep up with increasing complexity, manual touchpoints, training burdens, lack of integrated accounting, and limited visibility — so the firm decided it needed a modern ERP to streamline operations and improve efficiency.

After a two-year evaluation PostcardMania chose Acumatica Enterprise for its perpetual license, customization options and web-based access, planning to roll out financial, customer, distribution and project accounting suites. The new system provides 24/7 real-time data, reduces training time and manual rework, cuts errors and refunds, boosts productivity — and is projected to increase EBITDA by about $600,000 once fully implemented.

PostcardMania

Joy Gendusa

CEO and Founder