Case Study: Tan Hiep Phat Beverage Group achieves real-time market visibility and streamlined distribution with Acumatica

Beverage manufacturer gains real-time market visibility with Acumatica

Tan Hiep Phat Beverage Group (THP) is Vietnam’s leading beverage manufacturer, founded in 1994 and known for brands like Dr Thanh. Growing rapidly with more than 4,000 employees, 200+ distributors across 64 cities and provinces and 1,600 mobile salespeople, THP needed real-time visibility into distributor sales and product displays to sustain double-digit growth. Its decentralized Microsoft Dynamics setup produced delayed, potentially inaccurate reports, high per-distributor licensing and server costs, and security concerns.

THP implemented a centralized Acumatica ERP platform with DMSpro’s distribution solution and AiM mobile app, going live across 200+ distributors and 1,600 salespeople in four months. The web-based system eliminated per-site servers, provided a single real-time database, enabled 32,000 daily sales orders, streamlined order processing, production planning and communications, and improved salesforce oversight and product-display tracking at hundreds of thousands of outlets — accelerating decision-making and lowering costs.

Tan Hiep Phat Beverage Group

Tran Qui Thanh

President and CEO