Case Study: The Westminster Kennel Club Dog Show powers live event bookings with Acuity Scheduling

Westminster Kennel Club Dog Show books up to 30 canine massages a day with Acuity Scheduling

The Westminster Kennel Club Dog Show, an event defined by precision and tradition, faced the challenge of introducing new, interactive live sessions without creating logistical chaos. They needed to manage capacity, timing, and communication across multiple venues to avoid long lines and manual sign-ups, ensuring a seamless attendee experience. To achieve this, they partnered with vendor Acuity Scheduling to power their new Sensation Stage.

Using Acuity Scheduling, Westminster created custom, on-brand booking pages embedded in their website. The solution managed complex requirements including group sessions, one-on-one appointments, capacity limits, intake forms, and automated SMS reminders. This implementation by Acuity Scheduling resulted in strong demand with sessions filling quickly, smooth transitions between events, and a polished, professional experience that met the high standards of the historic dog show.

Westminster Kennel Club Dog Show