Case Study: The Westminster Kennel Club Dog Show avoids long lines and sells out experiences with Acuity Scheduling

The Westminster Kennel Club Dog Show keeps sessions full with Acuity Scheduling at its first 8-person Sensation Stage

The Westminster Kennel Club Dog Show faced the challenge of managing long lines and overcrowding for its new Sensation Stage fan experiences during its large, multi-day event. They needed a system to offer bookable appointments without slowing guests down or overwhelming their small internal team. They turned to the vendor Acuity Scheduling for a solution.

Using Acuity Scheduling, Westminster implemented online booking with real-time availability, controlled capacity limits for different session types, and automated email and SMS communications. This solution eliminated overbooking, reduced no-shows, and replaced physical lines with confirmed bookings. As a result, Acuity Scheduling helped Westminster ensure a steady flow of attendees, manage complex logistics effortlessly, and set a new standard for fan engagement without long lines.

The Westminster Kennel Club Dog Show