Case Study: The Curl Bar London builds an engaged natural-curls community with Acuity Scheduling

The Curl Bar London - Customer Case Study

The Curl Bar London, founded by 22-year-old salon owner Nia Pettitt, opened just months before the pandemic and faced the challenge of re‑opening safely while keeping an authentic, inclusive customer experience. To manage bookings, gather client needs, and provide privacy for clients such as hijabi women, Nia relied on Acuity Scheduling — specifically using Acuity Scheduling intake forms to collect detailed information before appointments.

Using Acuity Scheduling intake forms, Nia implemented an inclusive pre‑booking questionnaire (curl type, hair length, sensitive scalp, hijab/privacy needs) and used the platform to reach out to customers who’d canceled, offering them priority VIP slots on re‑opening. The intake form went viral on social media, helping attract a supportive community of hijabi clients, enabling better weekly preparation for appointments, and contributing to The Curl Bar London’s continued growth and engaged customer base — all powered by Acuity Scheduling.

The Curl Bar London

Nià Pettitt

Owner