Case Study: Morenita Mommy (freelance writer & mommy blogger) lands clients and streamlines bookings with Acuity Scheduling

Morenita Mommy - Customer Case Study

Morenita Mommy is the multilingual parenting blog and freelance business run by Errol De Jesus. Facing the challenge of replacing lost income, breaking into freelance copywriting during the pandemic, and converting cold outreach into reliable client work while managing intake on a shoestring budget, she turned to Acuity Scheduling to organize bookings and client intake.

By adopting Acuity Scheduling—creating an Acuity calendar, intake forms, and a dedicated "networking calls" appointment—Morenita Mommy began including booking links in pitches, secured meetings with CEOs and creative directors, and ran almost-daily networking calls that generated referrals and new leads. Acuity Scheduling helped streamline her client onboarding and scheduling, enabling her to land clients during COVID-19, improve workflow efficiency, and grow her business through consistent referrals.

Morenita Mommy

Errol De Jesus

Freelance Writer