Case Study: Shay M. Lawson achieves greater client accessibility and stronger relationships with Acuity Scheduling

IP Lawyer Shay M. Lawson on Connecting Creatively with Clients

Shay M. Lawson is an intellectual property lawyer who focuses on entertainment professionals and creative entrepreneurs and faced the challenge of staying accessible and building trust with clients—especially as many shifted online during the COVID-19 pandemic. To streamline client access and bookings, she has used Acuity Scheduling for a couple years to manage appointments and make herself easier to reach.

Using Acuity Scheduling, Shay implemented an easy, self-serve booking system that reduced friction and helped her stand out in a crowded market. Acuity Scheduling made it “a few clicks” for clients to get her undivided attention, which Shay says has made current clients feel like a priority and made prospective clients more confident in her professionalism—strengthening client relationships and supporting her business as work moved online.

Shay M. Lawson

Shay M. Lawson

Intellectual Property Lawyer