Case Study: Big Apple Ballroom streamlines class bookings with Acuity Scheduling

How Big Apple Ballroom Cha-Cha-Changed Class Scheduling With Acuity

Big Apple Ballroom, a boutique ballroom dancing studio in New York City, needed a better way to organize growing class offerings and a larger team as it expanded after opening in 2021. The studio had relied on phone calls for bookings, but it wanted a system that would make it easier for new students to schedule online and help staff track bookings and client packages.

Big Apple Ballroom chose Acuity Scheduling because it was easy to use, integrated with the studio’s website, and supported lesson tracking and packages. With Acuity Scheduling, students can book lessons and classes, complete a custom intake form, agree to policies, and pay online, while staff use it to review bookings and payments each day. The studio also uses class packages, including an offer of 5 group classes for the price of 3, to encourage bookings and support revenue.

Big Apple Ballroom

Michael Choi

Co-owner