Case Study: Ralph Lauren reduces international airfreight costs with Acuitive Solutions

Ralph Lauren Fashions The Appropriate Level of Service, Shipment by Shipment

Ralph Lauren, a New York-based luxury apparel manufacturer and retailer, faced challenges with its international airfreight. The company had no way to route shipments optimally, resulting in high costs, delays, and no real-time visibility for its goods. This laborious, paper-based process created significant operational inefficiencies. Ralph Lauren turned to vendor Acuitive Solutions for a transportation management solution to address these issues.

Acuitive Solutions implemented a 24/7 inbound vendor routing portal for Ralph Lauren. This solution acted as an electronic hub for planning and executing shipments, which were then dynamically routed. The implementation led to vastly improved shipment visibility, more accurate capacity planning, and a significant reduction in costs, typically 25-50% off standard pricing. The vendor's SpotManager tool was key to achieving these savings by tendering shipments during periods of excess carrier capacity.

Ralph Lauren

Kathleen King

Senior Director, International Transport