Case Study: Philips improves rep performance with ACTO

Increase Sales by Identifying Top Rep Behavior

Philips Respironics, a global leader in the Sleep and Respiratory markets, sought to increase sales performance by identifying top rep behavior. They lacked visibility into how rep activity connected to results, preventing effective coaching and making it difficult to measure training effectiveness. To address this, they partnered with ACTO to consolidate their siloed content and gain actionable insights.

By implementing the ACTO platform, Philips adopted a micro-learning approach that simplified training and provided real data on rep engagement. This allowed them to profile top performers and give managers precise coaching guidance. The results included an 80% knowledge retention score for reps and measurable improvement in lower performers, achieved through ACTO's data-driven insights and a 60% re-engagement rate.

Philips

Dan Mellon

Sales Operations Project Manager