Case Study: Arm Candy boosts check-outs and acquisition with ActiveWin Media

Arm Candy boosts check-outs and cuts CPA with ActiveWin in 3 months

Arm Candy, an online competition brand, approached ActiveWin Media for consulting to increase customer acquisition and brand awareness. Their challenge was to improve their cost per acquisition (CPA) and the number of check-outs for their website, where players guess the number of sweets in a jar to win luxury handbags.

ActiveWin Media brokered a major partnership with Swizzels Matlow to provide the sweets and arranged for paid social, native advertising campaigns, and a technical SEO audit. This strategy significantly improved traffic quality and volume. The results included a dramatic decrease in CPA, a large increase in clicks, and a 0% increase in check-outs, easily beating all client targets and earning Arm Candy regional and national press coverage.

Arm Candy