Case Study: a top 10 U.S. mortgage lender saves tens of thousands with ActiveProspect

Top 10 U.S. Mortgage Lender saves $27,000/month with ActiveProspect

A top 10 U.S. mortgage lender faced significant lead qualification challenges after pivoting to a specialized mortgage refinancing program. Their issues included paying for duplicate leads, contacting the same prospects with multiple teams, and an inability to identify existing customers. They partnered with ActiveProspect to solve these problems while controlling costs and maintaining compliance.

ActiveProspect implemented its LeadConduit and TrustedForm solutions to validate contact data, filter duplicates, and flag existing customers. The results for the lender were immediate, saving $10,000 a month by filtering out bad phone numbers and $17,000 a month by eliminating duplicate leads, achieving a 3% reduction in duplicates and allowing them to scale their programs efficiently.