Case Study: SelectQuote achieves scalable lead compliance and consent verification with ActiveProspect TrustedForm

SelectQuote improves lead compliance with ActiveProspect as over 75% of leads include TrustedForm certificates

SelectQuote, a leading insurance brokerage, faced increasing compliance pressure and TCPA risk due to its complex network of marketing partners and the need to prove consent was obtained for each lead. They partnered with ActiveProspect to implement its TrustedForm service to gain verifiable proof of consent and control over partner activity.

By requiring partners to integrate TrustedForm's Certify technology, ActiveProspect provided SelectQuote with a solution to instantly produce defensible proof of consent, monitor partner compliance, and verify lead origin. The results included over 75% of acquired leads including TrustedForm Certificates at less than half the cost of alternative solutions, leading to stronger oversight and improved partner accountability.

SelectQuote