Case Study: SafeStreets achieves compliant digital lead growth with ActiveProspect

SafeStreets boosts lead volume 200% with ActiveProspect

SafeStreets, a nationwide ADT Authorized Provider in the home services industry, faced the challenge of scaling its digital lead generation while maintaining strict TCPA compliance. Their reliance on inbound calls was limiting growth, and they needed a solution to document consumer opt-ins at scale without adding risk or complexity. They partnered with vendor ActiveProspect to address this.

By implementing ActiveProspect's TrustedForm product, SafeStreets gained independently verifiable proof of consent for every web lead. This solution enabled them to confidently expand into new channels and industries. The results included a 200% increase in lead volume, a 100% increase in leads across new industries like mortgage and insurance, and over 2,000 web forms secured, providing a scalable foundation for long-term growth.

SafeStreets