Case Study: Momentum Solar saves millions by improving lead quality with ActiveProspect

Momentum Solar saves $4.1M in 90 days with ActiveProspect

Momentum Solar, a residential solar installation company, faced a significant challenge with inefficient lead acquisition. They were paying for a high volume of low-quality leads, including duplicates and leads outside their service area, which wasted spend and created operational friction. Although they were already using ActiveProspect's LeadConduit, they were not leveraging its full capabilities to filter and validate leads early in the process.

By fully implementing ActiveProspect's platform, Momentum Solar integrated SuppressionList and TrustedForm with LeadConduit to enforce quality and compliance rules at the point of intake. This solution allowed them to automatically identify and reject undesirable leads before they entered their internal systems. As a result, Momentum Solar saved $4.1 million in just 90 days by rejecting 99,794 low-quality leads and identified 69.2% of duplicates, leading to a higher-performing lead funnel and stronger ROI.

Momentum Solar