Case Study: Meredith Corporation achieves scalable, clean newsletter growth with ActiveProspect

Meredith Corporation reduces duplicate and fraudulent email addresses with ActiveProspect

Meredith Corporation, a large media company, faced challenges in scaling its newsletter subscriber acquisition program. Managing dozens of partner integrations manually led to problems with data quality, including duplicate and fraudulent email addresses, and hindered the ability to onboard new partners and platforms like Facebook Lead Ads efficiently. To address this, Meredith partnered with vendor ActiveProspect and implemented its LeadConduit platform.

The solution from ActiveProspect automated lead intake and data normalization from all sources. This eliminated manual processes, blocked low-quality emails, and enabled seamless integration with new partners. As a result, Meredith achieved a more efficient and flexible acquisition engine, leading to faster onboarding, stronger data integrity, and scalable growth across emerging channels.

Meredith Corporation