Case Study: Inquir improves lead compliance and acceptance with ActiveProspect

Inquir boosts lead acceptance 14% with ActiveProspect

Inquir, a company providing action-based marketing campaigns, sought a more efficient method for generating leads in higher education and other sectors without sacrificing their strict compliance standards. They needed a comprehensive solution that was also compatible with Facebook Lead Ads. They partnered with vendor ActiveProspect to address this challenge.

ActiveProspect implemented its LeadConduit platform and integrated TrustedForm to verify the origin and consent of all leads. This solution provided measurable results for Inquir, including a 10% increase in lead acceptance after address normalization and a 14% increase after email verification. The vendor ActiveProspect also enabled a 1,102% increase in market integration pings, delivering a stronger ROI and increased buyer confidence.

Inquir