Case Study: DSplus scales secure lead generation with ActiveProspect

DSplus boosts form lead volume 24% with ActiveProspect

DSplus, an automotive-focused advertising agency by Saatchi & Saatchi, faced the challenge of scaling its Facebook Lead Ads campaigns while maintaining strict consumer data privacy standards. The manual process of handling sensitive lead data introduced significant risk and operational inefficiency, preventing them from scaling effectively. To address this, they partnered with vendor ActiveProspect.

By implementing ActiveProspect's LeadConduit platform and leveraging the Facebook Lead Ads sync via LeadsBridge, DSplus automated the secure delivery of leads directly into automotive CRM systems. This solution from ActiveProspect removed manual data handling, reduced privacy risk, and enabled the agency to safely scale its operations. The results included a 24% increase in form lead volume, a 15% increase in conversion rate, and an 11% decrease in cost per form lead year-over-year.

DSplus