Case Study: Vista Sotheby’s International Realty boosts email readership with ActivePipe

Vista Sotheby's - Customer Case Study

Vista Sotheby’s International Realty, a California brokerage with eight offices, was looking for a better email marketing and CRM solution for its agents. The firm had been using a recommended platform from a previous supplier, but it had limitations for building campaigns and was seeing emails land in junk or spam filters. After being introduced to ActivePipe, the team found a platform built for real estate professionals with stronger customer insights and easier campaign creation.

ActivePipe implemented its email marketing platform along with group and online training, and Vista Sotheby’s International Realty worked closely with the vendor’s account manager for ongoing support. The results were immediate: in its first month, the brokerage sent more than 1 million emails, boosted readership on listing emails by 400%, and improved open house and monthly newsletter engagement as well. ActivePipe also helped the firm get more eyeballs on listings while maintaining strong deliverability and broker-level distribution.

Vista Sotheby's International Realty

Andy Jolls

Vista Sotheby's,