Case Study: The Group Inc. achieves easy, intelligent email marketing with ActivePipe

The Group Inc - Customer Case Study

The Group Inc., a Colorado-based brokerage, needed an easier way for agents to manage real estate email marketing without the burden of manually loading property feeds, open houses, and other listings into a platform. Chief Technology Officer Tom Flanagan turned to ActivePipe, a real estate-focused email marketing solution designed for customizable automation and customer insights.

With ActivePipe, The Group Inc. gained drag-and-drop tools for creating mobile-friendly emails, automated drip campaigns, CRM integration, and geo-targeted property delivery based on client location. ActivePipe also made onboarding and training easier for the team, helping drive adoption and enabling richer monthly newsletters, more sophisticated analytics, and support for a possible move to a higher-tier suite.

The Group Inc

Tom Flanagan

Chief Technology Officer