Case Study: Ray White boosts lead generation and CRM engagement with ActivePipe

Ray White - Customer Case Study

Ray White North East worked with ActivePipe to improve database engagement and customer experience. As a business development team, they needed a better way to regularly update contacts, uncover opportunities in their CRM, and help agents see the value of databasing through clearer ROI.

Using ActivePipe Ignite, Ray White introduced quarterly data hygiene surveys and more targeted communication to engage their database at regular intervals. The results included 25 appraisal requests in three months, 157 contacts updating their property interests, and new listings converted from those leads. ActivePipe also helped the sales team identify hidden buyers and sellers, while ongoing support assisted with training and adoption across the team.

Ray White

Daniel Vanin

Business Development Manager,