Case Study: Ray White achieves powerful lead insights and time savings with ActivePipe

Ray White - Customer Case Study

Ray White, Daw Park, was managing communications across a database of about 7,000 contacts, but before using ActivePipe their outreach was labour-intensive, inconsistent across agents, and difficult to keep fresh with new ideas. Their emails also saw too many unsubscribes, and busy agents struggled to consistently identify and follow up with the right leads.

With ActivePipe, Ray White gained automated weekly communications and intent data insights that highlighted active contacts and new opportunities. ActivePipe helped the team identify 13 direct appraisal requests and 238 contacts updating their profiles with buying/selling intentions, giving them stronger conversation starters, saving time, and acting like “an extra set of hands” in the office.

Ray White

Matt Giblin

Ray White,