Case Study: Ray White achieves faster lead engagement and more appraisals with ActivePipe

Ray White - Customer Case Study

Ray White, Adelaide, needed a more efficient way to stay on top of buyer engagement and convert property interest into attendance at open-for-inspections. Using ActivePipe, the team wanted a better way to identify who was interacting with listings and follow up at the right time without spending hours on manual calling.

ActivePipe helped Ray White automate and streamline buyer follow-up by tracking clicks, highlighting open-for-inspection interest, and surfacing useful segments like Potential Sellers, New Geo-Conversions, and Profile Updates. The result was significant time savings, stronger OFI attendance, improved targeting of investors to the right specialist, and even 17 appraisals attributed to building the ActivePipe database.

Ray White

Daniel Oliver

Ray White,