Case Study: Ray White improves agent efficiency and database insights with ActivePipe

Ray White - Customer Case Study

Ray White Lower North Shore, represented by CRM Manager Margie Knaap, needed a better way to help agents make the most of their database and property marketing efforts. Using ActivePipe, they wanted to improve how agents understand contact engagement, property interests, and buyer profiles so they can be more effective in day-to-day follow-up.

ActivePipe provided a platform that complements the CRM by surfacing useful contact and listing engagement data, helping agents tailor their calls and keep records updated. According to Margie Knaap, the biggest results came from regular daily use of ActivePipe, with users who fully engage with the system gaining significant value and better insights, though no specific numeric metrics were provided.

Ray White

Margie Knaap

Customer Relationship Management Manager