Case Study: Ray White triples open rates with ActivePipe

Ray White - Customer Case Study

Ray White Robina, led by Scott Burgess, needed a better way to re-engage dormant database contacts and surface new opportunities from existing data. Using ActivePipe, they aimed to improve how their real estate team connected with prospects and identified potential sellers, appraisals, and other leads.

ActivePipe’s database engagement and insights features helped Ray White Robina wake up inactive contacts, prioritize “High Value Contacts” and “Up and Coming Contacts,” and feed leads into their follow-up process. The results were strong: open rates tripled, more than 25 potential sellers were identified, appraisal requests increased, and staff members added new prospects to their pipelines.

Ray White

Scott Burgess

Ray White