Case Study: Ray White achieves faster appraisals and better buyer insights with ActivePipe

Ray White - Customer Case Study

Ray White Coorparoo agent Mel Christie was only two months into her real estate career and needed a better way to identify serious buyers and follow up with potential clients. Using ActivePipe, she wanted to understand customer interest more quickly and improve her chances of converting enquiries into appraisals and future listings.

ActivePipe helped Mel track client engagement with property emails and quickly spot hot prospects, leading to four appraisal requests in just seven days. She said the automated emails made it easy for clients to respond, and the tool gave her an edge in timely follow-up. ActivePipe also helped her uncover interested buyers she had not expected, improving her ability to prioritise contacts and move conversations forward.

Ray White

Mel Christie

Ray White