Case Study: Ray White achieves new appraisal leads with ActivePipe

Ray White - Customer Case Study

Ray White Southern Tasmania, led by Principal and agent Ant Manton, wanted a more effective way to engage old contacts and improve customer communication. The agency was looking for an innovative marketing system that could help turn dormant database leads into active opportunities.

ActivePipe provided an automated email communication platform that was quick to set up and easy for staff to use. Within days, Ray White Southern Tasmania began receiving appraisal requests, generating five new appraisal leads in the first three weeks and more within the first month, with Ant Manton estimating that two to three of those leads could convert into listings worth around $30,000 to $40,000 in additional business.

Ray White

Ant Manton

Principal And Lead Agent