Case Study: Ray White achieves four appraisal requests in seven days with ActivePipe

Ray White - Customer Case Study

Ray White Coorparoo was looking for a better way to turn prospect interactions into tangible opportunities, especially after door-knocking and follow-up conversations that hadn’t yet converted into appointments. Using ActivePipe’s email marketing and automated customer engagement platform, the team wanted to keep in touch with potential sellers and buyers in a less intrusive, more effective way.

ActivePipe helped Ray White load customer email addresses into the system and send targeted welcome and open-for-inspection emails, which quickly started generating results. Within four weeks, the office began seeing appraisal requests come through, including four appraisal requests in seven days for one salesperson and another on the principal’s own report, plus a buyer sending an offer directly from an ActivePipe email. The team expects some of these appraisal leads to convert into one or two listings within 12 months.

Ray White

Cliff Tarr

Ray White