Case Study: Ray White achieves personalized client engagement with ActivePipe

Ray White - Customer Case Study

Ray White Tugun used ActivePipe to create a more personalized, automated communication experience for its database. As the team looked for a better way to understand contacts’ real estate interests and stand out from other offices on the Southern Gold Coast, ActivePipe gave them a way to engage customers with relevant updates and survey-driven insights.

With ActivePipe, Ray White was able to send behavior-based emails and run a data hygiene campaign across its entire database. The results included 81 profile updates, 10 geo conversions, 2 Loan Market requests, and 9 appraisal requests, while also helping agents make warmer, more informed calls and deliver more effective customer communication.

Ray White

John Parkes

Ray White