Case Study: Ray White achieves stronger lead generation and cleaner data with ActivePipe

Ray White - Customer Case Study

Ray White, specifically the Ipswich office, worked with ActivePipe to improve database quality and engagement without creating extra work for the team. Their challenge was to communicate with contacts in a way that felt valuable rather than like spam, while also identifying more active leads from an aging database.

ActivePipe’s Ignite product solved this by sending data hygiene and property-market surveys to contacts, helping Ray White clean and profile their database and uncover updated contact details. The campaign produced measurable results, including two loan leads and four appraisal requests from the first send, while also driving more appraisal leads than unsubscribers.

Ray White

Rachel Foote

Ray White