Case Study: O'Brien Real Estate boosts buyer engagement and database efficiency with ActivePipe

O'Brien Real Estate - Customer Case Study

O'Brien Real Estate, led by Director Stavros Ambatzidis, needed a better way to make its client database more useful and keep sales teams engaged with relevant prospects. The business was looking for a solution to help identify dormant contacts, support targeted marketing, and improve follow-up without relying on mass campaigns. ActivePipe was the product used to address this challenge.

ActivePipe helped O'Brien Real Estate automate relevant client touchpoints, surface intent data, and focus campaigns on buyers and sellers actively in the market. As a result, the team saw increased buyer interaction, higher OFI attendance, more enquiry from featured properties, and better vendor feedback through real-time OFI responses. ActivePipe also supported a database cleanse and freed the team to spend more time on income-producing activities like listing, selling, and negotiating.

O'Brien Real Estate

Stavros Ambatzidis

Director