Case Study: Barry Plant achieves measurable sales success with ActivePipe

Barry Plant - Customer Case Study

Barry Plant, through agent Lyle Dean in Docklands, needed a better way to communicate professionally and consistently with clients while also understanding which marketing efforts were actually working. They had been using ActivePipe for more than two years and wanted a solution that could help them measure engagement, identify prospective buyers and sellers, and improve the effectiveness of their database communications.

ActivePipe provided regular, professional, and measurable email communication that gave Barry Plant detailed reporting on client and property activity. The impact was clear: one apartment campaign generated all six VIP Viewing attendees via ActivePipe, leading to a pre-auction sale at a record price. Barry Plant says ActivePipe is integral to the business, helping the team measure ROI, improve efficiency, and even explore new uses in property management.

Barry Plant

Lyle Dean

Barry Plant