Case Study: Barry Plant achieves more listings and warmer leads with ActivePipe

Barry Plant - Customer Case Study

Barry Plant’s Rowville team, led by Deb Tucker and Orian, needed a better way to stay in regular contact with a database of more than 1,500 contacts while also spotting which prospects were most likely to convert. They wanted a solution that could improve productivity, support prospecting, and help them stand out in a competitive market.

ActivePipe provided automated weekly client updates, relevant follow-up emails, and detailed reporting that highlighted active prospects and older contacts showing renewed interest. With ActivePipe, the team shifted to warmer, better-timed calls, improved marketing consistency, and generated new listings—including one from a contact who was ready to sell after being identified through their click activity—while also gaining an email marketing advantage over competitors.

Barry Plant

Deb Tucker

Barry Plant