Case Study: Barry Plant achieves more appraisals and front-of-mind client engagement with ActivePipe

Barry Plant - Customer Case Study

Barry Plant agent Tom Russett in Essendon was looking for a better way to stay front-of-mind with buyers and appraise leads, especially after open for inspections where many prospects only provided a name and number. The challenge was keeping in touch with people who might not answer calls or SMS, while still building a strong digital presence.

ActivePipe gave Barry Plant a weekly, automated email marketing presence that worked in the background, helping Tom capture email addresses at OFIs and stay connected with prospects over time. The result was more opportunities, including an appraisal that turned into a listing heading to auction, and ongoing inquiries from buyers who had seen properties through ActivePipe—showing the platform’s clear impact on lead nurturing and business generation.

Barry Plant

Tom Russett

Barry Plant