Case Study: Marana Parks District boosts revenue and participation with ACTIVE Net

Marana Parks District - Customer Case Study

The Marana Parks District sought to improve its recreation management to keep pace with its growing community but was underutilizing its existing ACTIVE Net software. Critical operations were hampered by clunky manual processes, an inability to track year-over-year data, and an expensive, ineffective print advertising strategy.

By fully implementing the capabilities of ACTIVE Net, the district modernized its operations. The solution centralized reporting, automated communications, and enabled targeted online registration. This resulted in massive time savings, an 85% decrease in print ad costs, an 85% increase in total revenue, and a 100% growth in online registration, dramatically increasing participation.

Marana Parks District

Corey Larriva

Business Services Coordinator