Case Study: Justworks achieves 35% higher SDR attainment with Actively AI

Justworks Boosts Revenue Attainment by 35% with Actively AI

Justworks, an HR technology platform for small businesses, faced a challenge in scaling its highly consultative sales process. They needed to improve efficiency and effectiveness by giving time back to reps through better research, ensuring ideal customer profile alignment, and reducing reliance on low-conversion, high-volume outreach. To turn every rep into an A player, they selected the GTM Superintelligence platform from vendor Actively AI.

Actively AI implemented a solution that unified data from various sources like Salesforce, Gong, and 6Sense to identify high-propensity accounts and provide targeted engagement recommendations. This resulted in a 3.7x higher outreach to close-won rate and over $1 million in new closed-won revenue directly attributed to Actively AI within nine months. The vendor's platform also drove a 35% increase in SDR attainment, with the top 1% of its ranked accounts yielding 11% of all outbound new logo opportunities.

Justworks

Michael Albo

VP of Sales