Case Study: Ironclad increases qualified pipeline with Actively AI

Ironclad increases qualified pipeline with Actively AI's GTM Superintelligence

Ironclad, a leading AI-powered contract lifecycle management platform, faced the challenge of generating more qualified outbound pipeline with fewer resources. After downsizing their BDR team, their remaining reps were overwhelmed by data from multiple tools and spent hours on research instead of selling. They needed a way to drive efficient growth and tackle their competitive landscape.

Actively AI implemented its custom reasoning AI engine to unify Ironclad's disparate data sources and provide daily, targeted outbound recommendations. The solution delivered highly accurate engagement hypotheses and streamlined workflows for reps. As a result, Ironclad attributed tens of millions of dollars in new qualified pipeline to Actively AI and saw a 41% increase in conversion rates, proving they could grow pipeline without increasing headcount.

Ironclad

Jeremy Smith

President